4-YEAR BACHELOR OF SCIENCE

CHED ACCREDITATION: G.R. 076, Series of 2015

KEY SUBJECTS

We nurture the modern marketing professional through an interdisciplinary program that merges arts, business, and technology. Our students are creative professionals who can stand out in the over-saturized contemporary marketing setting, characterized by a noisy media landscape and the digitally connected consumer.

Where emerging online technologies are a hindrance to some, they are our students’ tools of choice to communicate and execute innovative, modern-day marketing campaigns. We develop collaborative and creative professionals with a deep understanding of the fast-paced, technology-driven, consumer landscape, enabling ideas to thrive and businesses to succeed.

• Communications

• Marketing Research

• Digital Marketing

• Professional Salesmanship

• Retail Management

• International Marketing

MARKETING CONCENTRATIONS

Under the IMAC program, students also have the option to choose from the following concentrations:

mEDIA AND EVENTS

This concentration focuses on the use of events and other media services to support the achievement of marketing goals. The specialized classes will cover both their proper strategic use, as well as the production process associated with these services. Also covered among the topics are the professional practices associated having individuals as brands. Concentration-takers are expected to collaborate with students from Music Business Management and Film & Video programs.

BRAND MANAGEMENT

The concentration primarily covers marketing and communication for lifestyle and fashion brands. Students will learn the best communication practices in both traditional and new media, including content and influencer marketing. Students will be given the knowledge, skills, and tools to be successful in supporting brands in this category. Additionally, given that most products and services are being presented with a lifestyle context, students will be gaining skills that can be applied to almost any industry.

DIGITAL MARKETING

It focuses on the use of digital platforms and new media to achieve marketing goals. Students will explore the use of digital tools to enhance various aspects of marketing including distribution, retail, customer management and brand experience. They will work with students coming from other programs to develop, prototype, and execute digital strategies and campaigns.

YOUR MENTORS

Our faculty, and the educators we invite, are rich in professional experience. With mentors like them at the helm, our students graduate with the skills and mindset to make waves in the industry.

James “Mony” Romana, Program Head. This current Head of Distribution for Believe Philippines is a lecturer who specializes music marketing, having worked in various posts in the recording world such as Sony Music Entertainment and Warner Music Philippines. He also developed innovative campaigns for major international and local releases as a Marketing and A&R Executive. During his time at the government, he advocated for the creative industries, pushed for policies to recognize the sector as a key economic driver, and attended numerous international discussions as part of DTI’s Center for International Trade Expositions and Missions (CITEM). As an entrepreneur, Mony pushes for more adaptation by the Philippine Music Industry of platforms and innovations in the digital sphere. He also developed numerous start-ups such as Sucesos Filipinas Inc.; Odicion, an online platform for musicians to connect and collaborate; and Distroconnect, a company that seeks to empower independent music artists and labels through business consultancy and mentoring. He took up BA Political Science and Government at the University of the Philippines-Diliman, and finished his Masters in Business Administration at the Pamantasan ng Lungsod ng Maynila.

Shaira Habon, Marketing Instructor. Ms. Shaira is an entrepreneur, marketing professional, and content creator who is teaching various courses for IMAC at MINT College. Her classes include: Media and Information Literacy, Product Management, Advertising, PR and Digital Marketing, Professional Salesmanship, E-Commerce (Entrepreneurship), Influencer Marketing, and Retail Management. She is a graduate of Communications from Miriam College, with a professional degree in Marketing Management from De LaSalle, College of Saint Benilde. She also has a master’s degree in Communication from Ateneo De Manila University. As a business woman, she is the owner of Shy Shop. She also works as the Managing Partner of Sphere Events and Marketing, and as the Digital Marketing Head of ViveLive Australia and Unarosa Philippines. She is also a content creator with her own platform, at shairahabon.com.

Stefanie Leuterio. Stef is someone with a strong background in live events, production, brand activations, and below-the-line marketing.

She has worked for various multinational companies in the country, and successfully executed projects for them. This includes working as account manager for Outbound Asia Inc.,

Executed projects for different multinational and top corporations in the country. Expertise includes project management, events management, account management, business development and digital marketing. She has also a Master's Degree in Marketing Communications and a Post Baccalaureate Diploma in Professional Events Leadership.