4-YEAR BACHELOR OF SCIENCE

CHED ACCREDITATION: G.R. 076, Series of 2015

We nurture the modern, marketing professional through an interdisciplinary program that merges arts, business, and technology. Our students are creative professionals who can stand out in the over-saturized contemporary marketing setting, characterised by a noisy media landscape and the digitally connected consumer.

Where emerging, online technologies are a hindrance to some, they are our students’ tools of choice to communicate and execute innovative, modern day marketing campaigns. We develop collaborative, creative, professionals with a deep understanding of the fast-paced, technology driven, consumer landscape, enabling ideas to thrive and businesses to succeed.

MARKETING CONCENTRATIONS

Under the IMAC program, students also have the option to choose from the following concentrations:

mEDIA AND EVENTS

This concentration focuses on the use of Events and other Media services to support the achievement of marketing goals. The specialized classes will cover both their proper strategic use as well as the production process associated with these services. Also covered among the topics are the professional practices associated having individuals as brands. Concentration-takers are expected to collaborate with students from Music Business Management and Film & Video programs.

BRAND MANAGEMENT

The concentration primarily covers marketing and communication for Lifestyle and Fashion brands. Students will learn communication best practices in both traditional and new media including content and influencer marketing. Students will be given the knowledge, skills and tools to be successful in supporting brands in this category – additionally, given that most products and services are being presented with a lifestyle context, students will be gaining skills that can be applied almost any industry.

DIGITAL MARKETING

It focuses on the use of digital platforms and new media to achieve marketing goals. Students will explore the use of digital tools to enhance various aspects of marketing including Distribution, Retail, Customer Management and Brand Experience. They will work with students coming from other programs in order to develop, prototype and execute digital strategies and campaigns.

Our faculty, and the educators we invite, are rich in professional experience. With mentors like them at the helm, our students graduate with the skills and mindset to make waves in the industry.

James “Mony” Romana, Program Head. He is a lecturer whose expertise is Marketing in the Music Industry, having worked in various posts in the recording industry since 1991. As a Marketing and A&R Executive, he has developed innovative campaigns for major international and local releases. Joining government in 2007, he advocated for the Creative Industries, actively participating in efforts in pushing for policy to recognize the sector as a key economic driver, attending numerous international discussions and fora as part of the Center for International Trade Expositions and Missions (CITEM) of the Department of Trade and Industry. As an entrepreneur,  he is pushing for more adaptation by the Philippine Music Industry of platforms and innovations in the digital sphere.  He is currently involved in developing startups in the music industry foremost of which is Distroconnect, a company that seeks to enable independent music artists and labels  through business consultancy and mentoring. He completed his Masters in Business Administration from the Pamantasan ng Lungsod ng Maynila, and is currently pursuing his Doctorate in Business Administration in the Graduate School of Colegio de San Juan De Letran.

Shaira Habon, Marketing Instructor. Ms. Shaira is an entrepreneur, marketing professional and content creator who is teaching various courses for IMAC at MINT College. Her classes include: Media and Information Literacy, Product Management, Advertising, PR and Digital Marketing, Professional Salesmanship, E-Commerce (Entrepreneurship), Influencer Marketing, and Retail Management. She is a graduate of Communications from Miriam College, with a Professional Degree in Marketing Management from De LaSalle, College of Saint Benilde. She also has a master’s degree in Communication from Ateneo De Manila University. As a business woman, she is the owner of Shy Shop. She also works as the Managing Partner of Sphere Events and Marketing, and as the Digital Marketing Head of ViveLive Australia and Unarosa Philippines. She is also a content creator with her own platform, at shairahabon.com

Check out some of the activities our students have been up to recently, and some of the more notable projects they’ve had!