A good design should matter.
Last May 18, the MINT Multimedia Arts program held "The Big Pitch," its first senior thesis open event. This was participatedby five senior students who presented their three semesters-worth of researched design project.
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The Big Pitch
“The real challenge for the students is to find what makes their target market ‘tick’, something that will make them mobilize for these campaigns,” MMA Program Head Lizza Gutierrez shared. “It’s something that even real advertisers struggle with, and only a few creative professionals managing to pull off.”