Overview

This 5-day workshop unlocks the true potential of corporate brands through Integrated Marketing and Communication. In this workshop, we dive deep into understanding the essence of communicating a corporate brand simultaneously and unified through different channels. Through a combination of insightful discussions, hands-on exercises, and visionary guidance, we will equip participants with the tools to craft compelling marketing communications and campaigns that resonate with targeted audiences. Prepare to challenge conventional thinking, ignite innovation, and emerge with a clear vision to revolutionize a brand’s presence in the industry.

Participants will be able to hone their messaging skills, identify target audiences, and prepare and execute communications briefs critical to marketing campaigns.